At $ 5.99 AUD a bottle, the design for the label had to be clever with a low production budget.
Voice Design succeeded in creating an intelligent label which re-enforces the brand of the wine. The basic nature of the design itself, with large sans serif fonts emphasises the no-nonsense low cost aesthetic.
The clever part is that when reading the label on front, 'Back Label' appears backwards. Only when you view the label through the wine, does it read correctly.
An as you drink the wine, the name appears less distorted. Fantastic!
Great design is achievable at all price points.
Great packaging design just needs to be considered and brand appropriate.
Posts
Of course the first image should be named: “Be Frank”, instead of Frank B. That’s the purpose of the label: be honest (be frank) I am only drinking, blabla. I like the post though. Most of the examples would have made me run for the water shelves. Horrible. Showing, IMO, producers who seem to care more about what’s eye catching on the outside of the bottle than what’s inside the bottle.
ReplyDelete